Designing gift boxes requires adherence to several principles to ensure they meet the intended purpose and appeal to the target audience. Here are some guidelines and suggestions for designing gift boxes, emphasizing the principles that should be followed:

1. **Clear Product Positioning by Enterprises**:

This involves identifying the product's category—whether it falls into low, medium, or high-end segments—as different levels require distinct packaging solutions. Cost control and pricing strategies must be planned accordingly; otherwise, manufacturers won't be able to provide effective recommendations. Packaging boxes, craft boxes, gift boxes, etc., each have different price points, and designers need to consider the applicability of these materials.

2. **Identify the Target Customer Group**:

Different products cater to different demographics. For instance, cosmetics primarily target women, razors are aimed at men, and toys are designed for children. Preferences vary among groups, and designs inspired by these differences can better capture the attention of consumers. Understanding the tastes and preferences of the target group provides valuable insights and entry points for design inspiration.

3. **Simplicity is Key**:

Apart from essential information required under mandatory conditions, simplicity should be pursued wherever possible. Minimalism itself is a form of beauty. A straightforward and direct approach enables customers to understand the product at a glance, which can pique their curiosity and leave a lasting impression. On the contrary, overly complex designs not only increase costs but also potentially diminish the perceived value of the product.

These principles guide the process from initial design, material selection, printing, to final production, ensuring that the gift box achieves its desired effect. It requires careful consideration of paper characteristics, process compatibility, and color differences between printing and design. Throughout this process, close collaboration between designers, technicians, and producers is essential to create a successful gift box that resonates with its intended audience while effectively showcasing the product within.