Designing gift packaging boxes has several stringent requirements to ensure they effectively promote the product and attract consumer interest. Here are key points to consider:

1. **Attention-Grabbing Design**:

To serve its promotional role, packaging must first capture the attention of consumers, as only noticed products have a chance of being purchased. This can be achieved through innovative shapes, vibrant colors, beautiful and intricate patterns, and unique materials that make the packaging stand out. An unusual or novel shape can draw the eye of potential buyers. For instance, while wine bottles are typically cylindrical, some designs mimic anchors or human forms, making them stand out among more conventional shapes.

2. **Utilization of Color**:

Color is one of the most immediate ways to attract consumers. Market scholars sometimes consider color the primary factor in sales decisions. Certain colors can significantly impact product sales; for example, gray often fails to excite consumers and may hinder sales. Conversely, red, blue, white, and black are considered highly effective sales colors. These colors resonate with natural elements like the sun, sky, fire, blood, and daily life rhythms, which can evoke strong emotional responses and attract consumer interest. Red, associated with vitality and warmth, easily arouses excitement.

3. **Integration of Patterns**:

Patterns work alongside colors to enhance appeal. For instance, the "Snow Lotus" brand cashmere sweater's box uses a soft light green with embossed pure white snow lotus patterns, creating an elegant and eye-catching design. The "Western Han Ancient Wine" features a rustic yellow background with powerful black seal script writing, evoking tales of ancient times amidst a sea of colorful competitors.

4. **Emphasis on Brand Logo**:

Generally, the pattern on gift packaging should highlight the brand logo, showcasing its distinctive features so that consumers can quickly identify the product, especially famous brands. A prominent logo on the packaging can immediately attract customers.

5. **Material Innovation**:

Changes in packaging material also attract attention. For example, porcelain gifts exported from Shandong use corn husk woven into portable sleeve boxes, creatively utilizing local resources and transforming inexpensive materials into artistic packaging with folk characteristics and refined textures, surpassing ordinary cardboard boxes in artistry.

These principles guide designers in creating gift packaging that not only protects but also promotes the product by appealing to the senses and emotions of consumers, ultimately driving sales.